In the vast ocean of digital marketing, where visibility is key, Search Engine Optimization (SEO) emerges as the linchpin for online success. Among the myriad of companies promising SEO expertise, Why Digital shines as a beacon of unparalleled proficiency and commitment.
What Is SEO
SEO can best be described as finding traffic-driving keywords that are aligned to what your business offers, and then utilising content, internal and external links, and other navigation and design elements to help search engines find content and rank your website higher on search engine results page (SERPs)
WHY Your Business Needs SEO
If you own and operate any size business or company in 2024, you must consider SEO or Search Engine Optimisation for a variety of reasons that include:
- FIND NEW CUSTOMERS AND REVENUE: To get your brand, business, services, and products offered directly in front of people who are actively searching for these.
- GAIN INSTANT TRUST: Take advantage of Google’s endorsement of your brand through the high placement on the results page, ensuring trust and contact from potential customers.
- SELL TO A HOT AUDIENCE: To capitalise on matching a person’s need to find a solution to their problem via your products, or services, at the most appropriate time when they are hot, when they are seeking it out. (as opposed to broad marketing)
- LONG LASTING RESULTS: Creating assets that are long-lasting, they will continue to provide traffic and prospects to your business over and over again.
- DON’T LOSE OUT TO COMPETITORS: There are sales, enquiries, bookings, and signups, available that you can’t afford to lose to your competitors.
Contact WHY DIGITAL for all SEO needs, questions, quotes, or advice.
Setting Up SEO
For SEO to be successful it must be set up correctly starting with the following:
- UNDERSTANDING OF YOUR BUSINESS: A thorough understanding of your business type, services or products offered, objectives, and customers is absolutely essential.
- COMPETITOR ANALYSIS: Finding out how your best competitors are ranking and winning traffic and business is a great place to leverage from.
- RESEARCH & SELECT AVAILABLE TRAFFIC: Knowing how much traffic is available for keywords that are specifically related to what you offer is the bridge to get them to your pages. Selecting the best keywords is also important, mixing between broad and longtail for optimum results.
- AUDIT YOUR WEBSITE: An audit of your current website and pages will show what elements need tweaking, from content, information, code, page name and tiles, internal links and much more.
- CREATE A PLAN: Come up with a plan that takes all of the above into account including combining an off page strategy with backlinks from reputable aligned sites.
- IMPLEMENT, START, & MEASURE: Implement and execute the new strategy and plan, and then measure the results always.
How to Measure SEO Results
SEO results can be measured in a number if ways
- KEYWORD MOVEMENT: The targeted keywords should start to move up higher on the results pages, getting in front of more people the higher the move up.
- TRAFFIC: Higher visitor numbers or ORGANIC TRAFFIC to the website is another example that shows SEO is working.
- NEW ENQUIRIES, LEADS, SALES: The ultimate goal of SEO is to increase enquiries, leads, calls, bookings, sales revenue, or whatever the business objectives may be.
Why Digital Are SEO Experts
Why Digital has over 25 years of experience in the digital space as marketers and creators of websites that help people grow their businesses and brands.
We know that SEO has the best conversion online due to the match between what the client needs and what the business offers. We also know that timing is everything, and that the best time to offer products or services is when the consumer wants them.
We also see SEO as a more sustainable form of online marketing, because the assets that are built remain in the online ecosystem for many years, producing results over and over.
This is why we have an expert team built around SEO, offering every service required from strategy, development, design, information and copy, to marketing activities, and data analysis.
Why Digital takes care of over 100 SEO customers across Australia, from small startups to large organisations that have one commonality, they can’t afford to miss the opportunity or get their SEO wrong.
Indeed, doing all of the above correctly leads to more traffic, enquiries, leads,m sales, and revenue growth.
